MERCEDES-BENZ FASHION WEEK RUSSIA, OCTOBER 2020 SEASON, DAY 5
23.10.2020
1377
Designed by Alexandra Zhurina

Founded in 2017

1377 is a local brand of menswear. The brand creates garments from durable materials with conscious design and functional details. 13 models of clothes, 77 pieces per year, is a deliberate limitation of the brand in modern abundance.



The new collection is an ode to color. The leitmotif of the collection is the multifaceted palette of green - the color of the plant world, formed due to the photosynthesis of chlorophyll. The combination of light, water and air elements releases the mysterious powers of Green. The collection is dedicated to finding its inner content.



A new look at the color of life, development and harmony through textures, shapes and shades.

The collection stayed within a monochrome jade pattern, with some brilliant streetwear influences - perfect for the fall of 2020.



ZA_ZA
Designed by Alexandra Koryakina-Nikolaeva



ZA_ZA is always an experiment of color and shape. An emphasis on detail, meticulous cut, bold design. Make yourself different, feel the choice, discover freedom. ZA_ZA is for change.



The new collection of SS-20/21 by ZA_ZA is a look in the new, approach in the fresh. It is a love of contrasting colors and fabrics, leather and multicolored sheen. Raincoats and dresses with tailoring ideas. Suits and skirts with unexpected readings of familiar things. Fickle, but at the same time decisive and independent as a preference - off-season in the presented clothes. The brand combines the incompatible in outerwear with a bib.



Incorporating Soviet influences into a modern package, the black puffy coats, collared baby doll dresses and "gopnik" styles into an elegant, brash and energetic party collection filled with metallic golds and blood-reds.





Indonesia Fashion Week presents:


Wignyo X rorokenes



A constructivist and futuristic collection, using cyberpunk influences to create elegant hoods and dresses and coats with a houndstooth pattern. Accessorized with tan leather bags and elegant little heels.



Vivi Zubedi



The collection featured deep patterning, traditional Indonesian fabrics and beautiful floral patterning, coupled with patchwork outerwear and dark woolen head scarves with geometric patterns.



Defika Hanum X PALA Nusantara / Shoes by UJ Yuna



Fabulous modern dresses splattered with black and white strands, with the similar zebra-like striping across the shoes.



Anggia X Beadstown



A romantic and moody collection, featuring dyed jean fabrics in jean suits and coats.



Roemah Kebaya Vielga



Large floral patterns on black dresses, floral strands reminiscent of traditional Russian dress, and black veils adorned with white flowery garlands.



Thiffa Qaisty



Elegant evening wear in deep maroon, beautiful traditional dresses in metallic greens and bordeaux. Accompanied by traditional Indonesian patterns.



IR & IR



Light and bright, the golden pieces of fabric were layered underneath dark fabric to create skirts. Beautiful lemon-colored pant suits comprised a different part of the collection, bringing in a bright strand into the collection.



Ina Priyono



A cozy and pretty collection, showing coats, jackets and cardigans in green and cerulean patterning reminiscent of traditional Indonesian patterns.



Agung Bali Collection X Bahalap



Jumpsuits and cozy cardigans ruled over this collection, accompanied by traditional jewelry and comfortable hoodies in traditional patterns.



Adhy Alie

Protective sun visors in an exotic Eastern pattern, coupled with vast kaftans and split-layer and wooly coats with geometric patterns and fabric segments.







Vakproject
Designed by Liza Kazbekova

Founded in 2015



The Vakproject brand was founded in 2015 by Liza Kazbekova as a collection of costumes and a minimalist base. In developing the product, the designer was guided by the desire to create a smart transformable wardrobe that is timeless.



The philosophy of Vakproject is based on the idea of conscious consumption and the principles of slow fashion. Small collections of 15-20 elements are made in Moscow by the efforts of a local factory in small batches that the brand can sell.

Vakproject's style is elegance and at the same time rebelliousness - eclecticism, comfort and utility. The main sources of inspiration for the designer: city architecture and painting, music, printing - a baggage of knowledge brought from London, where the founder of the brand lived for a long time and studied at a design school.



The Vakproject SS-21 collection is the epitome of elegance and hooliganism. When creating it, the brand's designer, Liza Kazbekova, was guided by the desire to develop a modern, while built according to the classical canons, version of the spring-summer suit.



The presented items within the framework of the spring / summer 2021 collection were sewn mainly from the brand's stock fabrics from previous seasons and supplemented with new ones. Traditionally, the suit is the focus of the brand's collection. The classic-cut blazer is crafted in black linen with embroidery and makes a modern ensemble with raw-edged shorts.



Presented as a video lookbook, the new Vakproject collection is a pure fantasy in white linen and silk.



SEMILETOVA
Designed by Maria Semiletova

Founded in 2019



The SEMILETOVA brand was founded in 2019 by Maria Semiletova, a graduate of the British School of Design. The philosophy of the brand is based on a responsible and environmentally friendly approach to work at all stages of product creation and the inspiring idea of increasing the power of women.



The brand calls its mission to create clothes with greater care and delicacy and increase consumer awareness of global issues of ethical consumption and respect for the world around them, work and things.

Natural, recycled and organic fibers are used for the production of the collections. Great emphasis is placed on treating workers fairly and minimizing waste and energy consumption.



The brand adheres to the ideas of empowering women - supporting and strengthening the positions of women. By advocating for unification and mutual assistance between women, the brand strives to create a strong community with shared and complementary interests and broad opportunities.



Charismatic, confident, aristocratic and expressive, the collection speaks of beauty, dignity, independence and elegance. The images that remain in the memory - strict, but sensual, graceful, but filled with strength - radiate the energy of creation, harmony and power.



Thoughtful clean lines playing with imagination, verified silhouettes, full of nobility, rich, but easily combined colors - from these components Maria Semiletova has built a new collection of the brand.

These clothes are created for women who strive for balance, for strong, full, enthusiastic personalities who have deep respect for every moment of being and therefore want their image, clothes - to tell a story, talk about themselves, manifest what they believe.



Long beautiful dresses in muted tones of khaki, green and beige gave this collection a meditative and tender tone.





NASTYA NEKRASOVA
Designed by Nastya Nekrasova

Founded in 2017



The NASTYA NEKRASOVA brand was created on October 3, 2017 by the designer Nastya Nekrasova, and includes women's and men's clothing lines, as well as shoes and accessories.



For a brand, the process of creating things is not just superficial physical actions. Through the created things they broadcast their vision of the World. This makes the brand's pieces very tangible, both physically and spiritually.



Each collection is a unique story, designers bring their own ideology and special meaning to each collection.

Collections are created only from high-quality fabrics. The brand uses handmade, vintage fabrics, embroidery, creates exclusive textures of fabrics, as well as unique prints specially designed for each collection.



The inspiration for the creation of the SS-21 collection was an altered reality, a vision of the world through a certain prism - some filters - physical and mental, through which we pass our present. With the help of filters, we project our new reality.



But a distorted reality, no matter how glossy and attractive it is, will never replace living and real life!



A special virtual presentation of kimono-like oversize jackets and coats, all with a definite Japanese romanticism to them.





KRUZHOK
Designed by Stas Falkov



The KRUZHOK brand, an upcycling laboratory, a full-cycle production studio, a music platform and a large community of young and progressive multi-instrumentalists.



Since recently, KRUZHOK has its own home - the Campus space on the territory of the Flacon design plant. The Circle is not limited to genres and formats. Design, technology, environment and local culture are just some of the topics the community work with. They are open to everything, the most ambitious ideas and unexpected collaborations.



MOM is the first collection created in collaboration with a guest designer. Mira Miru is inspired by the Nietzschean superman and endows him with feminine traits. She explores modern femininity: not associated with motherhood, free and strong, but not too serious and even ironic, inherent in men as well.



A slim peach skirt, satin blouse and lantern sleeves are balanced with a voluminous membrane anorak, waterproof vests and wide trousers. The collection could be called "feminine", but the authors conceived it as agender and demonstrate it on men and non-binary persons.



A constructivist and avant-garde collection of genderless and expressive garments.





MAD DAISY
Designed by Margarita Fedoseeva

Founded in 2017



MAD DAISY is a Russian clothing, footwear and accessories brand founded by Margarita Fedoseeva in 2017. The brand's DNA is high quality, attention to detail, timelessly feminine silhouettes and a comfortable fit.





Each new collection of the brand is not just an author's tribute to its muse, but above all a statement by the founder on some important social topic. In her work, Margarita prefers to talk about something more than just fashion.



The MAD DAISY collections are an ode to beautiful and inspiring women who break any stereotypes. They are successful, strong and natural; passionate about what they love, create socially significant projects and strive to help others.



#noshame is a new collection of the Russian brand MAD DAISY, glorifying the woman's right to make an informed choice in favor of her personal happiness.



MAD DAISY latest collection titled #notashamed (rus.: #нестыдно) touches upon another essential social question. This time creative director looks into something that is close to heart of every 21-century-women – their right of choice about how they want to live. MAD DAISY's collections are dedicated to wonderful and inspiring women who are fearlessly breaking stereotypes every day. Brand expresses a preference for natural fabrics of high quality. According to Margarita, beauty is particularly naturalness, sincerity, generosity and harmony with the world around us. MAD DAISY celebrates the beauty of women, style and striving on self-expression. Sustainability is more than just ecology – it is also about ethics and social justice and MAD DAISY's

ideology suits the concept perfectly.


A vast collection of bright and airy dresses, blouses and trousers, all with a similar color palette of light brown and juicy red, all rounded up with coats, skirts and shirts - all with a motif of paintings by Komarova.





GILVICHYUTE
Designed by Yana Gilvichyute



GILVICHYUTE is a young brand from St. Petersburg. Renaissance, 90s, youthful beauty are the main sources of inspiration. The brand focuses on hypertrophied shapes and layering. The idea of the brand is a constant rethinking of gender boundaries and frameworks in men's wardrobe.



GILVICHYUTE has released a new collection of menswear inspired by childhood memories, art books, Bon Jovi songs, 90s and father's leather jacket. Broadcasting images from the past combined with the brand's concept of rethinking gender boundaries in clothing. The collection includes oversized leather jackets, oversized raincoats, ruffled bodysuits, short shorts, overalls, and various variations of shirts.



Leather jackets, high boots and big-sleeved coats gave this beautiful collection an Elizabethan feel and brought to mind early collections by John Galliano.





INNOMINATE
Designed by Roman and Alexander Kim

Founded in 2014


INNOMINATE is a Russian clothing brand created at the end of 2014 by two brothers, Roman and Alexander. The INNOMINATE image is a laconic design, a mixture of different styles and a play of textures, as well as universal wardrobe items for a modern person. The brand pays special attention to detail, prints, color combinations and geometry.



In the new SS-21 season, designers were inspired by the fusion of cultures, the combination of African, Asian and ethnic motives.



Africa is implemented in fabrics with geometric prints that perfectly complement the minimalist designs of dresses, men's shirts, trousers and suits. Ethnicity can be traced in the macrame needlework technique - bags, belts, ornaments. Asia, on the other hand, is more visible in the design of clothing, in its voluminous, but keeping shape, silhouettes. Clean lines, clear and somewhere strict images in the brand's minimalist aesthetics.



Finishing the show was a one-of-a-kind black bondage wedding dress. Consisting of long beautiful trench coats and capes, jackets and Asia-inspired robes, this was a beautiful and diverse way to round off this fashion season.






The title partner of the Fashion Week is Mercedes-Benz.


Mercedes-Benz Fashion Week Russia partners: Mary Kay® (Official Make-Up Artist), MONÉ PROFESSIONAL (Official Style Artist), Aizel.ru (Official Partner), DHL (Official Logistics Partner), Laska (Official Partner).


Russian Fashion Council
Mercedes-Benz Fashion Week Russia
Russian fashion council
Sign up for our newsletter
© 2018 russianfashioncouncil