Mercedes-Benz Fashion Week Russia, a project by Artefact Communications Agency, has won the annual Digital Communications AWARDS 2021. MBFW Russia, one of the largest fashion weeks of the world, the major one in Russia and Eastern Europe became the winner of Digital Projects and Strategies - Most Innovative Content Solution category.

This year, digital projects were assessed under 38 contest categories. The shortlist of winners included projects by Megafon, MTS, Rostelekom, Pfizer, Mary Kay, TASS and RIA Novosti news agencies, Arguments and Facts Publishing House and many more.

Mercedes-Benz Fashion Week Russia has been taking place twice a year since 2000. For 20+ years, Artefact has been organizing Mercedes-Benz Fashion Week Russia. This year, Mercedes-Benz Fashion Week Russia is going phygital on April 20 through 24, fusing offline fashion shows in Moscow and other cities together with online presentations and live streams.

Digital Communications AWARDS has been happening since 2013 to distinguish those with remarkable track record in the field of digital communications. The prize is awarded the participants most successful in promoting their products with the aid of digital tech and new media. Digital Communications AWARDS is arranged by the Russian Association of Communication Directors and Corporate Publishing (AKMR) in collaboration with Media Business Publishing House.

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