The spring season of Mercedes-Benz Fashion Week Russia is going phygital on April, 20-24. The agenda of the Fashion Week will fuse an offline event in Moscow with live streams of fashion designer shows from all over the world. Together with Fashion Fund, MBFW Russia will once again offer grant support to Russian designers. Moscow-based and Russian designers awarded with the Fund's grant will be able to arrange a show with no entry fee. Grant applications are accepted at Fashion Fund's website till March 31, 2021.



In the new season, MBFW Russia will present a unique digital platform with online tools for the audience to feel the vibe of the event. Besides, all the designer participants of the Fashion Week will showcase their new collections in social networks, as well as at the media websites, showrooms and concept stores online platforms. Live streams will be open to journalists, buyers, influencers, and viewers worldwide.



GRANTS FOR MBFW RUSSIA PARTICIPATION

MBFW Russia in collaboration with Fashion Fund accepts applications from incorporated designers and brands that have been working for 7 years max. and are ready to present a collection at MBFW Russia that has not been demonstrated to the public before, including social media. The Advisory board will consider all the works submitted with the results announced by April 5, 2021. For additional information on the participation terms please check the Fashion Fund's website.



RUSSIA AND WORLDWIDE

Designers from any part of Russia or the Earth are invited to live stream their new collections. Brands that do not intend to come to the Russian capital but are ready to stream their shows online can apply at the website of Russian Fashion Council till March 31. The Advisory board will make a long-list in accordance with the rules of MBFW Russia. Brands and designers from other cities and countries will be announced on the primary schedule of the Fashion Week.



Previous fall, MBFW Russia successfully accomplished this show format, delivering a united Moscow-based schedule with live streams from St. Petersburg, Yakutsk, Sochi, Krasnodar, and Jakarta to complement the Moscow-based shows.



SAFETY

Organizers of Mercedes-Benz Fashion Week Russia are taking all the necessary precautions to prevent the spread of the coronavirus infection. At the event, current requirements of Rospotrebnadzor as regards to exhibitions will be followed.

Title partner of the Fashion Week – Mercedes-Benz.