HOW WAS DAY 3 OF MERCEDES-BENZ FASHION WEEK RUSSIA
APRIL 23
On Day 3, Russian designers brought their shows to the Museum of Moscow, and participants of LongFashionWeekend live streamed their show from Chelyabinsk. TSIGANOVA RUSSIAN STYLE x Konyukhov showed their collection in St. Petersburg, whereas designers from Peru, UK, and Nigeria demonstrated their new collections in the video format.

The topic of the day at MBFW Russia's digital platform https://mbfwrussia.ru/ was digitalization. Visitors of the platform were offered a downloadable digital illustration guide compiled in collaboration with fashion illustrator VEL.LY (@VEL.LY). Ilyas Darakchiev (@isdkv) shared secrets of digital shoe making in his exclusive material. Another highlight for the visitors was the digital clothing making guide from virtual designer Aliona Pole (@aliona_pole). An online game Patterns Maker offers the users to color the sketched made by virtual designers. The best digital look will be put on sale at the replicant platform in collaboration with one of the designers. Sketches for the online game were created by digital designers working with Regina Turbina's replicant.fashion platform: KAPSAMUN, Artyom Kivosheya, Elizaveta Fadeeva, Akhmed Nabiyev, Alexander Kurmanin, and Anastasia Arkhipova. On April 22, platform's topic is dedicated to sustainability.

TikTok reality goes on at MBFW Russia. On April 21, live streams were presented by Anna Baturina, new media director at InStyle Russia; Yulia Romanova, fashion editor at Cosmopolitan web-site; Xenia Vasilieva, stylist; Vasilisa Gamaleya-Gusarova, founder of Sputnik Supervision and Visible agencies; as well as Olga Kedik, digital content creator (@oliamoda, 12.5K followers). The reality shows were attended by Ayna Preston, Senior Editor for Elle.ru; Nastya Bad Barbie, writer for XO Team (@badbaarbie, 1.2 mln followers); Alexandra Gapanovich, designer and founder of Sasha Gapanovich; Lubov Babitskaya, designer of Lubov Babitskaya; and Maria Savvina, designer of o5o. The presenters and experts discussed how a designer collection is made: choice of colors, making sketches, design for the sake of hype.



1. Ansel

ANSEL is a young Russian designer clothing brand founded in 2016 in Moscow by Ekaterina Antsiborova. The spring-summer 2021 collection is a modern femininity combined with a fashion base. The designer uses Italian fabrics with noble compositions. The collection features retro motifs, exaggerated shoulders, fashionable collars, and asymmetry. The designer pays special attention to leather products that harmonize the collection with vintage motifs.

CATWALK: https://disk.yandex.ru/d/NScuhVnF6-kJUA?w=1

Video: https://youtu.be/A5YVQmqt5EI



2. LongFashionWeekend (Chelyabinsk, Russia)

MBFW Russia unites cities and countries. So, on the third day of the new season there was a live broadcast from Chelyabinsk. LongFashionWeekend has existed since 2015 and allowed Ural designers from Chelyabinsk, Tyumen, Perm and Yekaterinburg to show themselves.

Ermakovishna

The brand of Elena Oleshchenko, one of the organizers of LFW, was created for artistic people. It was easy to understand during the show: the models were grouped around the easel, and the main colors were black and white. The designer presented graphic dresses with open backs or slits. The looks turned out to be laconic and versatile.

ELSOBO

The Chelyabinsk brand ELSOBO, which has existed since 2018, is focused on sustainable fashion and environmental friendliness. The new capsule collection is based on the color-blocking principle, which allows you to create every day and festive looks through interesting color schemes. Shirt dresses, light trouser suits, pleated skirts, sculpted sleeves, timeless contrast of black and white make the collection versatile.

CHUMA

The Ural brand CHUMA also pays attention to the problems of environmental degradation, therefore it produces items individually or in small capsules. At the same time, the brand actively cooperates with local craftsmen and artisans, who make handmade decorative items exclusively for CHUMA. The collection is based on a classic suit, which should not only be elegant, but also comfortable. The designers managed to combine high quality eco-friendly materials, classic style and maximum functionality.

TATIANA RADYGINA

TATIANA RADYGINA collection turned out to be cheerful and playful. The leitmotif was a transparent fabric in a fine mesh. Asymmetrical dresses were decorated by it, and a beige coat. All hats were also made of mesh: huge bows, kerchiefs, a veil. The capsule collection was completed by a mini dress with puff sleeves and a black mesh headscarf.

caboclobad

сaboclobad is a conceptual clothing and accessories brand from Yekaterinburg. Distinctive features of the brand are inserts of twisted eco-leather, crinkled genuine leather, painting on clothes. The new Raw capsule collection has been imbued with freedom of expression and maximum simplicity in the image. All items of black color were complemented with rhinestones, mesh, cuts.

CATWALK: https://tinyurl.com/5jnw27y6

Video: https://youtu.be/vytb6f5PeN4



3. K TITOVA

K TITOVA is a womenswear brand that tells stories based on emotions and experiences. In the new collection, Ekaterina Titova turned to water as a source of memories. Each story is encrypted with special symbols - reeds on the river bank, wet cloth effect, shadow of a kite on the beach. Under the calm musical composition and video installation of the sea, models in suits made of wet silk with shell necklaces, in loose linen suits and cotton shirts that helped to feel the sea breeze, in dresses made of boiled fabric reminiscent of the sea surface, appeared on the catwalk. Reed prints and mesh bags deserve special attention, thanks to which you can feel the relaxed atmosphere of a summer day on the beach.

CATWALK: https://tinyurl.com/zd6s8w

Video: https://youtu.be/20U7vtLJxhI



4. ANCIELA (UK)

London-based brand draws inspiration from the culture of the Colombian people. The new capsule collection takes the idea of the value of life, inspired by the traditional holiday celebrated on the ninth day after a person's death. Despite their grief, people should rejoice that the soul of the deceased is being freed. It was this thought that the designer of the brand Jennifer Droguett put into the capsule, because the global lockdown and the consequences of the pandemic pushed her to rethink her usual attitudes. The collection turned out to be warm and joyful, the main colors were calm shades of beige, white and olive. Huge puff sleeves, maxi skirts, voluminous shoulders look fresh. A fitted trouser suit with a traditional Colombian print proves that ethnic motifs can highlight current trends.

LOOKBOOK: https://tinyurl.com/5t5wm3c2

Video: https://youtu.be/p4s8LM0Xo2U



5. RE / MARKA

The young Russian brand RE / MARKA appeared during a pandemic, so the creators took the principles of sustainable fashion and refusal of overconsumption as the basis of their concept. The capsule collection is represented by unisex trench coats with three-quarter sleeves. You can complement the image without much difficulty, just fasten the removable sleeves: minimalistic or with flounces.

LOOKBOOK: https://tinyurl.com/put5b3cu

Video: https://youtu.be/JLi_jFc_fjw



6. NOT NEW COLLECTION by Laska

A special project of the Laska brand for MBFW Russia, urging everyone to abandon the principles of fast fashion, take care of the environment, keep existing clothes as new for longer, focus on the possible reuse of materials and products from past collections, - #RethinkFashion by Laska. NOT NEW COLLECTION is the result of a collaboration of designers who used recycled materials in order to reduce overproduction and waste, and convey a simple idea: clothes don't always have to be new to look stylish. The brands Mesew Butenko, Tkachuk, Icone and Arina Georgieva offered their design solutions by creating capsule collections, with the main idea of moving from a consumption position to a conservation position.

CATWALK: https://tinyurl.com/3expmksk

Video: https://youtu.be/nYnb9OnqrG4



7. CUTE-SAINT (Nigeria)

Cute-Saint is a gender neutral African sustainable fashion brand that aims to tell little-known African stories and narratives through its craft; while bridging the gap between luxury and affordability. Brand's new collection was presented at MBFW Russia in an online broadcast format. Viewers saw a relaxed collection for men and women, based on a black pajama-style pantsuit. Contrasting light prints, stripes and tie-dye technique became bright accents. The capsule turned out to be laconic, functional, suitable both for a walk and for a cocktail event.

LOOKBOOK: https://tinyurl.com/548mwn94

Video: https://youtu.be/42Tr0XXBuSI



8. 1377

Designed by Alexandra Zhukova

1377 is a local brand of menswear from Volgograd for everyone who appreciates freedom and self-expression. The title of the new collection is "0.10". The inspiration was the Soviet propaganda prints of the beginning of the 20th century, namely the work of graduates of Vkhutemas. Simple geometric prints, a combination of textures and experiments with a cut made it possible to create at the same time laconic and unusual clothes for men and women. The collection is dominated by black, but it does not look gloomy, since contrasting white and red stripes, drawings in the spirit of constructivism convey the design intent, emphasizing the connection with Suprematism.

CATWALK: https://tinyurl.com/nskjeh6s

Video: https://youtu.be/hbAICisEHG4



9. /SELFÉTUDE



The brand creates conceptual products, combining laconic silhouettes with original geometry of lines. The brand's collections are based on the principles of minimalism with complex elements that reflect a versatile image of a modern woman. The collection was inspired by the surreal work of contemporary illustrators and artists, in particular Daniel Arsham's Hiding Figure. The motives of his installations make one think about the influence of space on a person, who either smoothly becomes its integral part, or changes it for himself. With multi-layered elements and draperies, monumental and weightless silhouettes, the collection has a serene atmosphere that immerses the viewer in thoughts about himself and what surrounds him.

LOOKBOOK: https://tinyurl.com/mfub6w7b

Video: https://youtu.be/flnYy_Wl088



10. CHRISTOPH RITTER STUDIO (UK)

CHRISTOPH RITTER STUDIO is a London based fashion design label with the mission to push glamorous club wear into age of sustainable, ethical and transparent creation. Having studied at the Royal Academy of Fine Arts, Antwerp, Polimoda in Florence and Central Saint Martins in London, Ritter's design approach is about border crossing collaborations that connect creatives from all over the world. Seeing fashion as a tool to not only minimise pollution but rather to actively clean up the planet, Christoph Ritter Studio only uses discarded materials including textiles that are made from recycled ocean plastic, deadstock fabrics and second hand threads. Having worked for several specialist ateliers that create Haute Couture and runway pieces for the likes of Chanel, Dior and Salvatore Ferragamo, Ritter's approach to fashion is based on reinterpreting traditional techniques in order to innovate forward thinking statement pieces. Their body of work have been photographed for various magazines such as Schön, Vogue, Metal, Wonderland and i-D.

LOOKBOOK: https://tinyurl.com/2fnpbtdz

Video: https://youtu.be/17vvQVJKkcs



11. Julia Dalakian (Russia)

Yulia Dalakian began the theatrical show with a performance of acrobats on balloons. The show consisted of two parts: a show of a collection of clothes for every day and dresses for going out. Berets for all models became an important accent, which was succinctly complemented by both every day and evening looks. The brand's philosophy was also maximum femininity, the new collection was no exception: fitted silhouettes, flowing skirts, silk combinations, chiffon, fringe and lace. Designer Yulia Dalakian offered women both gentle romantic looks and frank daring options, which are a moderate combination of sequins and deep neckline, transparent dress-gowns with embroidery.

CATWALK: https://tinyurl.com/rcsmfrfe

Video: https://youtu.be/-abWFy0UN8M



12. TSIGANOVA RUSSIAN STYLE x Konyukhov (Russia)

The TSIGANOVA RUSSIAN STYLE x Konyukhov show became a real extravaganza of color: rich red, blue, green colors, bright prints, Pavloposad shawls inlaid with stones, jackets and raincoats with cucumbers. Headdresses deserve special attention: stylized kokoshniks and wreaths. The collection was not without a red sundress - an attribute of a Russian beauty. Nevertheless, the designer managed to take into account modern trends and give them a national flavor. The show took place at the Avangard dealership in St. Petersburg.

LOOKBOOK: https://disk.yandex.ru/d/76HaOUo2OqzbpA?w=1

Video: https://youtu.be/3mGmUqv3Ftg



13. ANNAISS YUCRA (Peru)

The Peruvian brand ANNAISS YUCRA aims to convey the cultural code of the country with the help of the visual material world. Collaborating with artisans and local craftsmen, the creators of the brand combine modern trends and national flavor. Bright handmade knitted dresses are complemented by cropped eco-leather jackets, and the current mesh dresses are decorated with fringes. Sculpted sleeves on raincoats and jackets accentuate the fragility of the models. Elegant dresses in silk with a floral print that expose the shoulders and back. The collection turned out to be very cheerful and fresh.

LOOKBOOK: https://tinyurl.com/3jnnyxzb

Video: https://youtu.be/WzcjKIln0p4



14. Lyubov Babitskaya (Russia)



Petersburg designer Lyubov Babitskaya has been creating women's clothing in the style of fantasy romanticism since 2017. The presented collection is called "genius loci" and conveys the atmosphere of a mystical forest. Beautiful nymphs in translucent nude dresses with ruffles or long weightless combinations appeared on the catwalk. Transparent materials were combined and alternated with contrasting green fabric with sequins, silk vests trimmed with faux fur, tight corsets with jewelry harnesses. Feminine looks were replaced by tie-dye overalls. The designer managed to recreate the image of a mysterious forest. The relevance of the collection lies in modern silhouettes and the use of current colors and details.

CATWALK: https://tinyurl.com/ywjthvtt

Video: https://youtu.be/M5kegXpvSr0



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