FOR THE FIRST TIME A VIRTUAL STYLIST REVIEWED A FASHION SHOW IN REAL TIME
APRIL 23
On Day 4, designers presented their new collections at a catwalk in the Museum of Moscow, and Lada Sergunina live streamed their show from Kazan. Designers from USA, UK, Germany, India, and Mexico demonstrated their new collections online.
This season, Mercedes-Benz Fashion Week Russia once again supported models of elegant age. In particular, participants of Moscow Longevity (@mosdolgoletie) came down the catwalk along with other models in the garments by FASHION REBELS. Irina Pigareva (@ispigareva), Ludmila Lysenko (@ludalysenko), and Nadezhda Saroka (@saroka.fashion) took part in this show. The collection by FASHION REBELS can be watched and purchased in an app supported by virtual stylist EQVI. Right after the FASHION REBELS show, the digital stylist talked the show with the audience and demonstrated them the collection in the app. Then, the guests were able to pre-order the garments they liked. This was the world's first ever real-time collaboration between designers and a virtual stylist.
On April 22, o5o brand arranged an upcycling workshop at TikTok @mbfwrussia – specially for the sustainability day, and they also went into details of making a designer collection. Visitors of the platform can also check the selection of the most interesting green movies compiled by the annual international green documentary festival – ECOCUP. Lubov Babitskaya, a designer participating in MBFW, made a fabric dyeing guide.
Iness Fressinet (inesfress.com), a writer, a model, and a slow fashion advocate from London helped MBFW Russia with making a sustainable guide that visitors can read at the digital platform. Moreover, the following parties helped with the guide: Carrie Sommers, co-founder and international operations director for Fashion Revolution; Ayesha Barenblat, founder and CEO for Remake; Aditi Mayer, sustaiable blogger, photo journalist, labor rights advocate, and speaker on social and ecological justice; Olivia Pinnock, fashion journalist, lecturer, and founder of the Fashion Debates; Daria Alexeeva, founder of Vtoroe Dykhanie Fund; Anastasia Tchizhevskaya, Business Sustainability Expert, Host at the RBC Green Podcast; and Nadezhda Zhuravleva, fashion consultant, author of Telegram channel @greenfashion, Founder of Fashion Faculty Project.
The presenters and experts keep sharing secrets of a designer's way in MBFW Russia's reality shows on TikTok. On April 22, TV presenter at Moskva 24. The City Pavel Osovtsov and TikTok blogger Vlad Hoshin (@vlad.hoshin, 2.4 mln followers) presented a live steam together with Isa Shengelia (@flaffyx, 5.4 mln followers), TikTok blogger Max Sluckys (@sluckysss, 1.4 mln followers), and manager for XO Agency Andrey Mironov. The reality show was attended by Head of the Global Talents initiative at Russian Fashion Council, fashion writer for Vogue Russia and Kommersant, founder of @frontfashion and co-founder of Front online-platform Olga Mikhailovskaya, co-founder of SL1P Vlad Ivanov, founder of ChobiLab jersey laboratory Gulnara Bildanova; Founder of Vtoroe Dykhanie Fund Daria Alexeeva; and lawyer, Ph. D. in law, assistant prof., deputy chair of intellectual property rights department at Kutafin Moscow State Academy of Law, member of Academic and Consulting Board of Intellectual Property Rights Court, expert on right defense in fashion and design Elena Grin.
FASHION REBELS (Russia)
Russian brand FASHION REBELS appeared during the pandemic and became a symbol of rebellion against the "inexplicable force", and the main character of the brand was a girl who seeks to express her personality beautifully and exquisitely with the help of original, complex in shape and unique clothing. The new collection from FASHION REBELS is inspired by what we all miss so much – travel that has become impossible due to closed borders, and a kind of ideological inspiration was the countries of Asia, where designers were transported mentally to borrow the main components of their images. The whole collection is a sketch on the theme of the perfect office wardrobe and how you can give it variety. The collection features relaxed suits, elongated shirts, flowing dresses-all in delicate pastel shades of pink, lemon and mint.
Catwalk: https://tinyurl.com/3k2a675y
Video: https://youtu.be/vdBMj33rHdU
Moon Chang ( USA)
"Massive Minimalist" Moon Chang is a new designer brand originally from New York, which emerged in 2017. The main concept of Moon Chang is the aesthetics of contrasts, the search for a fine line between beauty and ugliness, and a kind of language of expression - the massive size and black color of the products combined with floral elements, bows and ruffles. The new collection is called "Hybrid Beauty". To create the collection, the designer used non-traditional materials, such as nylon made of recycled plastic and heat-sealable rubber.
Lookbook: https://tinyurl.com/5myjsc8n
Video: https://youtu.be/opSqg6SSDZg
LENA KARNAUHOVA
LENA KARNAUHOVA is a brand of designer clothing, each collection of which offers unusual and high-quality outfits. The new season is no exception. Visually, all the looks of the collection can be divided into two parts: everyday bows and looks for special occasions. A real must-have will definitely be a one-shoulder dress, which the designer recommends wearing with capes. While most of the collection features feminine looks, the show also featured masculine designs: relaxed jackets, waistcoats, and loose-fitting trousers.
Catwalk: https://disk.yandex.ru/d/p2nzXRrE6gl4DQ?w=1
Video: https://youtu.be/kf5t-eokXdw
NS GAIA (India)
In its collections, the brand from India uses eco-friendly materials, as well as innovative technologies. The new autumn-winter collection, presented in the format of a video presentation on digital models, was no exception. Bright animal prints, complex cut, accent line of shoulders and sleeves, as well as a pile of details and animal motifs. The collection was created from recycled collections from the previous season using Econyl material made from ocean debris, bio-degradable polyurethane fabric, recycled silk, wool and knitwear.
Lookbook: https://tinyurl.com/377sk57z
Video: https://youtu.be/TfSXFOTEmzg
Rommel (Germany)
Self-isolation has made its own adjustments to our wardrobes, and the lounge wear style has taken the leading positions in the lists of trends this year. At home, you can also look stylish and at the same time wear comfortable clothes. The new collection of the Rommel brand is an example of how to choose a wardrobe so that it is suitable for any occasion. Oversized shirts, loose-fitting trousers, mini denim shorts, windbreakers and hoodies, as well as denim sundresses and jackets - the base of the collection is made up of things in the casual style. Special attention should be paid to the game with deconstruction, for example, a multifunctional transformer shirt. The main technique for designers is a combination of contrasting prints and details, as well as playing with the cut and proportions.
Lookbook: https://tinyurl.com/b6b2pjt7
Video: https://youtu.be/jCGlM_JRvKI
Institute of Business and Design (B&D)
Students of the Institute of Business and Design in their collections use innovative methods of modeling and design, each image is distinguished by skillful work with the form and the use of atypical materials. When creating collections, students adhere to the principle of upcycling. As a source of inspiration for the new collection, the young designers used the past collections of Martin Margela, who became one of the pioneers of the trend for recycling. In their images, designers combine different fabrics, play with textures. So, designers can easily combine transparent and dense fabrics in one bow, and "cover" the asymmetry with volume.
Catwalk: https://tinyurl.com/7w9xtj5z
Video: https://youtu.be/3dqZL4z_wDY
Kyle Ho (UK)
The video of the Kyle Ho brand conveys everything that we love about British fashion: following the traditions, perfect tayloring and a characteristic range of colors. The designers presented a variety of classic images that are relevant in any season. However, the collection is not boring: the shirts are complemented by a non-standard decorative element in the form of a loop, and the cropped jackets are distinguished by long hypertrophied sleeves. The designer is also experimenting with color: instead of the classic white shirts, they have become orange and blue, and the suits themselves are painted in the degrade technique. In addition to suits, the collection includes trench coats, coats, cropped jackets and riding hats.
Lookbook: https://tinyurl.com/4bku6ha6
Video: https://youtu.be/E34g9m5_z7M
BOYARI (Russia)
The premium clothing brand BOYARI pays attention not only to the quality of their clothing, but also to the idea that they want to convey to the audience. Each new collection complements the next, which allows the brand to produce models on the principle of upsycling. In addition, the brand is moving away from excess production, as each item is made to order. The new collection is made in a dark black and white color scheme. The show began with the slogan "Clothes that help save the planet". The collection itself is a mix of universal things with a note of individual sound. Jumpsuits, dresses, leather jackets, vests, shorts and down jackets-almost every piece of clothing is made of eco-leather and is complemented by trendy accessories in the form of rectangular puffed bags and string bags
Catwalk: https://tinyurl.com/473k296c
Video: https://youtu.be/Etya5WLq3o8
Mexico Fashion Week / Collectiva Concepción (Mexico)
A future made with love - this is how the designers of the Collectiva Concepción brand work. Each image is a declaration of love through the language of fashion.The images of the new collection are dominated by light flowing fabrics, as well as a pastel palette of shades. Cotton shirts tied at the waist, loose trousers and skirts with slits, mini dresses, national embroidery that decorated elegant summer dresses, as well as accents on the waist and elegant hats - all this characterizes the new collection Collectiva Concepción.
Lookbook: https://tinyurl.com/4dnpw3fb
Video: https://youtu.be/JCaVCitsOPI
Mexico Fashion Week / Vero Díaz (Mexico)
Designers from Mexico offer us to plunge into the carefree summer season. The basis of the collection is light and stylish clothing that allows you to feel comfortable and stylish. Cotton blouses and shirts, transparent corsets, high-waisted shorts, utilitarian jumpsuits and shirt dresses - you can't imagine a better wardrobe for the summer. Pastel shades and national ornaments emphasize the natural sound of the images, and details in the form of massive buttons-rivets or belts, help to bring a bold sound to the restrained images. The collection also presents more restrained images that are suitable for the office.
Lookbook: https://tinyurl.com/2bhs9j8b
Video: https://youtu.be/ShLe9_zfO2k
OTOCYON (Russia)
The idea of "Balance" (this is the name of the new OTOCYON collection) came to the creator of the brand Lesya Volchok-Rusakovich after she was ill with coronavirus. Her "balance" is an attempt to convey a personal experience of intense anxiety, which creates a need for calm in response. The designer combines strict architectural lines with the smoothness of abstract forms, a restrained cut, and neat but expressive details. The designer prefers monochrome: all images are made in beige, milk and white shades. Knitted variations, loose-fitting suits, "naked" (transparent) combinations that literally repeat every curve of the models ' body, and midi-length skirts that do not restrict movement, perfectly fit into the concept of the new femininity from OTOCYON. Not without a reference to the home style: fur handbags and "puffed" jumpers took their place in a series of images.
Catwalk: https://tinyurl.com/9h2tajsw
Video: https://youtu.be/iW_vql5RvI4
Lada Sergunina (Kazan, Russia)
The main purpose of Lada Sergunina's new collection is to remind the world of the beauty, nobility and dedication of women. Hence, it is not surprising that most of the collection consists of dresses of various colors and styles. 23 images from Lada Sergunina are like 23 different stories that you want to reread again and again. From casual looks, presented in midi lengths and sundresses, to luxurious evening gowns worthy of the red carpet, everything is in a rich range of red, green and turquoise hues. The pastel-colored looks are adorned with vibrant décor and prints. In addition to dresses, the designer presented raincoats, beach combinations, and relaxed sets. Most of the looks are adorned with antique lace, embroidery and hand-made decor. The show took place at the MB KAN AVTO dealership in Kazan.
Lookbook: https://disk.yandex.ru/d/rxx5O9k8KyHPvg?w=1
Video: https://youtu.be/98SQV3mhTeE
Mexico Fashion Week / Alejandra Raw (Mexico)
Alejandra Raw writes her brand history "with thoughts about the future", so the designer adheres to the principles of ethical fashion in production. The film presented by the designer is a kind of trilogy of the relationship between man and nature. Earth, air, and water are what we come in contact with every day. In their native environment, everyone begins to behave differently, which is reflected in the choice of clothing. From loose dresses to beach options - whatever you choose, the main thing remains one thing - natural materials and natural shades. Natural motifs are evident not only in the use of recycled fabrics, but also in the details (wreaths and bracelets), as well as the decor.
Lookbook: https://tinyurl.com/3dau9a7u
Video: https://youtu.be/Al5tR1ZFuTs
ZA_ZA (Russia)
A real explosion of color was demonstrated by the ZA_ZA brand at the end of the fourth day of MBFW Russia. Designers seem to be playing with fire, mixing yellow with red, various prints and logomania in one image. The clothing itself reflects the character of the modern generation, which does not want to live according to already established principles. On the catwalk, you could see both male and female images. The girls walked down the runway in flared trousers, voluminous blouses with dropped shoulders, and asymmetrical dresses with frills. The men's collection includes hoodies made in bright colors and decorated with the brand's logo.
Catwalk: https://tinyurl.com/4y59pjp5
Video: https://youtu.be/IM8ZQ4MeD1w
The Museum of Moscow was founded in 1896. The museum is located in the Provision Warehouses, an architectural monument of federal significance. There are about 800 thousand items in the museum's collection, including a large collection of archaeological artifacts. The Museum of Moscow also includes several branches: The Museum of Moscow Archeology, The Lefortovo Museum of History and The Gilyarovsky Center. https://mosmuseum.ru/
Title Partner of the Fashion Week is Mercedes-Benz.
Partners of Mercedes-Benz Fashion Week Russia are Mary Kay (Official make-up artist), MONÉ PROFESSIONAL (Official stylist), Aizel.ru (Official partner), Laska (Official partner), Metropol (Official partner hotel), and Mobel&Zeit (Official supplier)
Make sure to stay with us and follow the news updates at our official websites http://mercedesbenzfashionweek.ru/en , http://mbfwrussia.ru/en , https://russianfashioncouncil.ru/en.
This season, Mercedes-Benz Fashion Week Russia once again supported models of elegant age. In particular, participants of Moscow Longevity (@mosdolgoletie) came down the catwalk along with other models in the garments by FASHION REBELS. Irina Pigareva (@ispigareva), Ludmila Lysenko (@ludalysenko), and Nadezhda Saroka (@saroka.fashion) took part in this show. The collection by FASHION REBELS can be watched and purchased in an app supported by virtual stylist EQVI. Right after the FASHION REBELS show, the digital stylist talked the show with the audience and demonstrated them the collection in the app. Then, the guests were able to pre-order the garments they liked. This was the world's first ever real-time collaboration between designers and a virtual stylist.
On April 22, o5o brand arranged an upcycling workshop at TikTok @mbfwrussia – specially for the sustainability day, and they also went into details of making a designer collection. Visitors of the platform can also check the selection of the most interesting green movies compiled by the annual international green documentary festival – ECOCUP. Lubov Babitskaya, a designer participating in MBFW, made a fabric dyeing guide.
Iness Fressinet (inesfress.com), a writer, a model, and a slow fashion advocate from London helped MBFW Russia with making a sustainable guide that visitors can read at the digital platform. Moreover, the following parties helped with the guide: Carrie Sommers, co-founder and international operations director for Fashion Revolution; Ayesha Barenblat, founder and CEO for Remake; Aditi Mayer, sustaiable blogger, photo journalist, labor rights advocate, and speaker on social and ecological justice; Olivia Pinnock, fashion journalist, lecturer, and founder of the Fashion Debates; Daria Alexeeva, founder of Vtoroe Dykhanie Fund; Anastasia Tchizhevskaya, Business Sustainability Expert, Host at the RBC Green Podcast; and Nadezhda Zhuravleva, fashion consultant, author of Telegram channel @greenfashion, Founder of Fashion Faculty Project.
The presenters and experts keep sharing secrets of a designer's way in MBFW Russia's reality shows on TikTok. On April 22, TV presenter at Moskva 24. The City Pavel Osovtsov and TikTok blogger Vlad Hoshin (@vlad.hoshin, 2.4 mln followers) presented a live steam together with Isa Shengelia (@flaffyx, 5.4 mln followers), TikTok blogger Max Sluckys (@sluckysss, 1.4 mln followers), and manager for XO Agency Andrey Mironov. The reality show was attended by Head of the Global Talents initiative at Russian Fashion Council, fashion writer for Vogue Russia and Kommersant, founder of @frontfashion and co-founder of Front online-platform Olga Mikhailovskaya, co-founder of SL1P Vlad Ivanov, founder of ChobiLab jersey laboratory Gulnara Bildanova; Founder of Vtoroe Dykhanie Fund Daria Alexeeva; and lawyer, Ph. D. in law, assistant prof., deputy chair of intellectual property rights department at Kutafin Moscow State Academy of Law, member of Academic and Consulting Board of Intellectual Property Rights Court, expert on right defense in fashion and design Elena Grin.
FASHION REBELS (Russia)
Russian brand FASHION REBELS appeared during the pandemic and became a symbol of rebellion against the "inexplicable force", and the main character of the brand was a girl who seeks to express her personality beautifully and exquisitely with the help of original, complex in shape and unique clothing. The new collection from FASHION REBELS is inspired by what we all miss so much – travel that has become impossible due to closed borders, and a kind of ideological inspiration was the countries of Asia, where designers were transported mentally to borrow the main components of their images. The whole collection is a sketch on the theme of the perfect office wardrobe and how you can give it variety. The collection features relaxed suits, elongated shirts, flowing dresses-all in delicate pastel shades of pink, lemon and mint.
Catwalk: https://tinyurl.com/3k2a675y
Video: https://youtu.be/vdBMj33rHdU
Moon Chang ( USA)
"Massive Minimalist" Moon Chang is a new designer brand originally from New York, which emerged in 2017. The main concept of Moon Chang is the aesthetics of contrasts, the search for a fine line between beauty and ugliness, and a kind of language of expression - the massive size and black color of the products combined with floral elements, bows and ruffles. The new collection is called "Hybrid Beauty". To create the collection, the designer used non-traditional materials, such as nylon made of recycled plastic and heat-sealable rubber.
Lookbook: https://tinyurl.com/5myjsc8n
Video: https://youtu.be/opSqg6SSDZg
LENA KARNAUHOVA
LENA KARNAUHOVA is a brand of designer clothing, each collection of which offers unusual and high-quality outfits. The new season is no exception. Visually, all the looks of the collection can be divided into two parts: everyday bows and looks for special occasions. A real must-have will definitely be a one-shoulder dress, which the designer recommends wearing with capes. While most of the collection features feminine looks, the show also featured masculine designs: relaxed jackets, waistcoats, and loose-fitting trousers.
Catwalk: https://disk.yandex.ru/d/p2nzXRrE6gl4DQ?w=1
Video: https://youtu.be/kf5t-eokXdw
NS GAIA (India)
In its collections, the brand from India uses eco-friendly materials, as well as innovative technologies. The new autumn-winter collection, presented in the format of a video presentation on digital models, was no exception. Bright animal prints, complex cut, accent line of shoulders and sleeves, as well as a pile of details and animal motifs. The collection was created from recycled collections from the previous season using Econyl material made from ocean debris, bio-degradable polyurethane fabric, recycled silk, wool and knitwear.
Lookbook: https://tinyurl.com/377sk57z
Video: https://youtu.be/TfSXFOTEmzg
Rommel (Germany)
Self-isolation has made its own adjustments to our wardrobes, and the lounge wear style has taken the leading positions in the lists of trends this year. At home, you can also look stylish and at the same time wear comfortable clothes. The new collection of the Rommel brand is an example of how to choose a wardrobe so that it is suitable for any occasion. Oversized shirts, loose-fitting trousers, mini denim shorts, windbreakers and hoodies, as well as denim sundresses and jackets - the base of the collection is made up of things in the casual style. Special attention should be paid to the game with deconstruction, for example, a multifunctional transformer shirt. The main technique for designers is a combination of contrasting prints and details, as well as playing with the cut and proportions.
Lookbook: https://tinyurl.com/b6b2pjt7
Video: https://youtu.be/jCGlM_JRvKI
Institute of Business and Design (B&D)
Students of the Institute of Business and Design in their collections use innovative methods of modeling and design, each image is distinguished by skillful work with the form and the use of atypical materials. When creating collections, students adhere to the principle of upcycling. As a source of inspiration for the new collection, the young designers used the past collections of Martin Margela, who became one of the pioneers of the trend for recycling. In their images, designers combine different fabrics, play with textures. So, designers can easily combine transparent and dense fabrics in one bow, and "cover" the asymmetry with volume.
Catwalk: https://tinyurl.com/7w9xtj5z
Video: https://youtu.be/3dqZL4z_wDY
Kyle Ho (UK)
The video of the Kyle Ho brand conveys everything that we love about British fashion: following the traditions, perfect tayloring and a characteristic range of colors. The designers presented a variety of classic images that are relevant in any season. However, the collection is not boring: the shirts are complemented by a non-standard decorative element in the form of a loop, and the cropped jackets are distinguished by long hypertrophied sleeves. The designer is also experimenting with color: instead of the classic white shirts, they have become orange and blue, and the suits themselves are painted in the degrade technique. In addition to suits, the collection includes trench coats, coats, cropped jackets and riding hats.
Lookbook: https://tinyurl.com/4bku6ha6
Video: https://youtu.be/E34g9m5_z7M
BOYARI (Russia)
The premium clothing brand BOYARI pays attention not only to the quality of their clothing, but also to the idea that they want to convey to the audience. Each new collection complements the next, which allows the brand to produce models on the principle of upsycling. In addition, the brand is moving away from excess production, as each item is made to order. The new collection is made in a dark black and white color scheme. The show began with the slogan "Clothes that help save the planet". The collection itself is a mix of universal things with a note of individual sound. Jumpsuits, dresses, leather jackets, vests, shorts and down jackets-almost every piece of clothing is made of eco-leather and is complemented by trendy accessories in the form of rectangular puffed bags and string bags
Catwalk: https://tinyurl.com/473k296c
Video: https://youtu.be/Etya5WLq3o8
Mexico Fashion Week / Collectiva Concepción (Mexico)
A future made with love - this is how the designers of the Collectiva Concepción brand work. Each image is a declaration of love through the language of fashion.The images of the new collection are dominated by light flowing fabrics, as well as a pastel palette of shades. Cotton shirts tied at the waist, loose trousers and skirts with slits, mini dresses, national embroidery that decorated elegant summer dresses, as well as accents on the waist and elegant hats - all this characterizes the new collection Collectiva Concepción.
Lookbook: https://tinyurl.com/4dnpw3fb
Video: https://youtu.be/JCaVCitsOPI
Mexico Fashion Week / Vero Díaz (Mexico)
Designers from Mexico offer us to plunge into the carefree summer season. The basis of the collection is light and stylish clothing that allows you to feel comfortable and stylish. Cotton blouses and shirts, transparent corsets, high-waisted shorts, utilitarian jumpsuits and shirt dresses - you can't imagine a better wardrobe for the summer. Pastel shades and national ornaments emphasize the natural sound of the images, and details in the form of massive buttons-rivets or belts, help to bring a bold sound to the restrained images. The collection also presents more restrained images that are suitable for the office.
Lookbook: https://tinyurl.com/2bhs9j8b
Video: https://youtu.be/ShLe9_zfO2k
OTOCYON (Russia)
The idea of "Balance" (this is the name of the new OTOCYON collection) came to the creator of the brand Lesya Volchok-Rusakovich after she was ill with coronavirus. Her "balance" is an attempt to convey a personal experience of intense anxiety, which creates a need for calm in response. The designer combines strict architectural lines with the smoothness of abstract forms, a restrained cut, and neat but expressive details. The designer prefers monochrome: all images are made in beige, milk and white shades. Knitted variations, loose-fitting suits, "naked" (transparent) combinations that literally repeat every curve of the models ' body, and midi-length skirts that do not restrict movement, perfectly fit into the concept of the new femininity from OTOCYON. Not without a reference to the home style: fur handbags and "puffed" jumpers took their place in a series of images.
Catwalk: https://tinyurl.com/9h2tajsw
Video: https://youtu.be/iW_vql5RvI4
Lada Sergunina (Kazan, Russia)
The main purpose of Lada Sergunina's new collection is to remind the world of the beauty, nobility and dedication of women. Hence, it is not surprising that most of the collection consists of dresses of various colors and styles. 23 images from Lada Sergunina are like 23 different stories that you want to reread again and again. From casual looks, presented in midi lengths and sundresses, to luxurious evening gowns worthy of the red carpet, everything is in a rich range of red, green and turquoise hues. The pastel-colored looks are adorned with vibrant décor and prints. In addition to dresses, the designer presented raincoats, beach combinations, and relaxed sets. Most of the looks are adorned with antique lace, embroidery and hand-made decor. The show took place at the MB KAN AVTO dealership in Kazan.
Lookbook: https://disk.yandex.ru/d/rxx5O9k8KyHPvg?w=1
Video: https://youtu.be/98SQV3mhTeE
Mexico Fashion Week / Alejandra Raw (Mexico)
Alejandra Raw writes her brand history "with thoughts about the future", so the designer adheres to the principles of ethical fashion in production. The film presented by the designer is a kind of trilogy of the relationship between man and nature. Earth, air, and water are what we come in contact with every day. In their native environment, everyone begins to behave differently, which is reflected in the choice of clothing. From loose dresses to beach options - whatever you choose, the main thing remains one thing - natural materials and natural shades. Natural motifs are evident not only in the use of recycled fabrics, but also in the details (wreaths and bracelets), as well as the decor.
Lookbook: https://tinyurl.com/3dau9a7u
Video: https://youtu.be/Al5tR1ZFuTs
ZA_ZA (Russia)
A real explosion of color was demonstrated by the ZA_ZA brand at the end of the fourth day of MBFW Russia. Designers seem to be playing with fire, mixing yellow with red, various prints and logomania in one image. The clothing itself reflects the character of the modern generation, which does not want to live according to already established principles. On the catwalk, you could see both male and female images. The girls walked down the runway in flared trousers, voluminous blouses with dropped shoulders, and asymmetrical dresses with frills. The men's collection includes hoodies made in bright colors and decorated with the brand's logo.
Catwalk: https://tinyurl.com/4y59pjp5
Video: https://youtu.be/IM8ZQ4MeD1w
The Museum of Moscow was founded in 1896. The museum is located in the Provision Warehouses, an architectural monument of federal significance. There are about 800 thousand items in the museum's collection, including a large collection of archaeological artifacts. The Museum of Moscow also includes several branches: The Museum of Moscow Archeology, The Lefortovo Museum of History and The Gilyarovsky Center. https://mosmuseum.ru/
Title Partner of the Fashion Week is Mercedes-Benz.
Partners of Mercedes-Benz Fashion Week Russia are Mary Kay (Official make-up artist), MONÉ PROFESSIONAL (Official stylist), Aizel.ru (Official partner), Laska (Official partner), Metropol (Official partner hotel), and Mobel&Zeit (Official supplier)
Make sure to stay with us and follow the news updates at our official websites http://mercedesbenzfashionweek.ru/en , http://mbfwrussia.ru/en , https://russianfashioncouncil.ru/en.
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