On Day 5, Russian designers brought their shows to the Museum of Moscow. A show by VOLEGOV was live streamed from Sochi, and designers from South Korea, Netherlans, Poland, Belgium, Peru, and Cyprus demonstrated their video presentations.
TikTok reality went on at MBFW Russia. This case was presented by Madonna Mur, journalist, author of the greatest Telegram fashion channel
MUR; Olga Salenko, senior editor at graziamagazine.ru; as well as Elsa, artist and writer for XO Team (
@elsarca, 2.4 mln followers). The new live streams were attended by Lesya Volchok-Rusakovich, designer for Otocyon; Nikolay Zatylkin, producer of Mercedes-Benz Fashion Week Russia shows; Svetlana Alexeeva, founder of FFLD Agency and co-founder of the Front project; Evgenia Filippova, operations director for Nekst Agency, and others. The presenters and the experts discussed how a fashion show can be arranged.
Marfa Fedorova (Russia)
Marfa Fedorova founded her brand in 2013, placing a bet on street fashion. The new collection, presented as part of MBFW Russia, reflects the aesthetics of urban fashion with its combination of bright colors and unexpected textures. The main principle that the designer uses when creating images is a dimensionless silhouette that looks perfect within the framework of urban urbanism. Once again, the designer has become voluminous not only items of outerwear, but also shirts, sundresses and trousers. All the images of the collection can be safely called utilitarian: raincoats, windbreakers and dresses were complemented with huge sleeves that will hold everything you need. The designer did not ignore the trend for collars, adding them to most of the images. The color scheme ranged from dark to ultra-bright shades of yellow and red.
Catwalk:
https://tinyurl.com/2x7dcdvx Video:
https://youtu.be/FhW_hEpybhU
Lasscutok (South Korea)
Alexander Green's novel "Scarlet Sails" was used as a source of inspiration for the new capsule from Lasscutok, and "functional romanticism" became the key idea of the collection. According to the brand's designers, clothing should be not only functional and comfortable, but also feminine. The main character of the new story is Assol, who dreams of new journeys while walking through the streets. The collection features a casual style with a variety of tops, blouses, hoodies, pullovers and knitted suits. The final image, when the heroine appears on the shore in a red dress with an open back, directly refers to the heroine Assol.
Lookbook:
https://tinyurl.com/3y6whzkj Video:
https://youtu.be/iRZQG_2g9EU ALENA NEGA
Each collection of designer ALENA NEGA is distinguished by chic floor-length outfits that emphasize the beauty and grace of their owner. No wonder the designer's talent has already been appreciated by the main Russian celebrities. The new collection was named "Emerald", from here it is easy to guess which color prevails in the palette of shades. Shining silk and light chiffon envelop the models, echoing their movements. Most of the looks are presented in laconic floor-length dresses with an open shoulder line. Following the trend for puffy sleeves, Alena complements her looks with puff sleeves or lanterns. The designer offers to emphasize the gracefulness of the forms with the help of silk ribbons, which create the illusion of belts. Plunging necklines and high necklines are also found on a number of models. The variety of the emerald palette emphasizes the unusual cut of ALENA NEGA creations and the femininity of each look.
Catwalk:
https://disk.yandex.ru/d/PabFOojvAC7CgA?w=1 Video:
https://youtu.be/T4pIY9JXbJU
Garcia Bello (Netherlands)
The video presentation of the Garcia Bello collection is a story of returning to its origins. "What if you find a treasure in the middle of the desert? - the designer asks. "What if the treasure turns out to be clothes, will you wear them?"» The collection of the Dutch designer is an agender wardrobe: loose-fitting trousers and a strict jacket that can be used without reference to trends, gender and time.
Lookbook:
https://tinyurl.com/r62adem3 Video:
https://youtu.be/XxVKZ7hiNFM
13/7 (Poland)
The Warsaw brand 13/7 gives new life to old denim items according to all the laws of sustainable fashion. In the online presentation of the brand at MBFW Russia, a women's clothing collection was presented: denim corsets, hoodies, vests, skirts, dresses and trousers with an impeccable cut and interesting graphic prints. Inconspicuous seams, a combination of different types of jeans and everyone's favorite classic blue and blue shades-all this has opened up new horizons for fabrics that, it would seem, can no longer be useful. Designer of the brand Yulia Demina is sure that clothes made of recycled materials can be comfortable and stylish.
Lookbook:
https://tinyurl.com/kcjpz5cw Video:
https://youtu.be/2FTRcPnVFMw
HARD by HSE Art&Design School (Russia)
HARD 009 is the creative laboratory for students of the "Fashion" program by the HSE ART AND DESIGN SCHOOL, based on the principles of teamwork. Young designers have the opportunity to express their vision of current fashion and demonstrate it in a professional format. The HARD 009 collection is a reflection of HSE ART & DESIGN SCHOOL students on how the world has changed in recent years, the boundaries of which have expanded and still remain in constant motion, demanding liberation from personal restrictions, creating an inclusive, renewed environment.
Catwalk:
https://tinyurl.com/y4ax8xf5 Video:
https://youtu.be/CZbhqXmkNb4
Yana Besfamilnaya (Russia)
Designer Yana Besfamilnaya creates a collection of multi-layered images and a mix of styles. The online presentation showed both the corset silhouette on the dresses, which has already become a characteristic feature of the brand, and for the thing-transformers. Opting for white, the designer created shirts with unusual trim, suits with cropped jackets, and feminine tops with a blue and white print. Interestingly, paper accessories were used for the presentation — painted bags and chokers.
Lookbook:
https://tinyurl.com/ps9wk8vp Video:
https://youtu.be/Q-9tYkmowmo Teplitskaya design
It seems that the collection of the Teplitskaya design brand has collected the entire palette of bright shades - yellow, burgundy, green, pink, purple, mustard, scarlet. Brand designer Elena Teplitskaya is engaged not only in making clothes, but also in interior design, which is reflected in the new collection: combinations of fabrics and textures, play of colors, "architectural" hats. Children, adults and plus size models appeared on the catwalk, which showed the versatility of the brand. The designer focused on the classic silhouettes of shirts, coats and dresses and verified details - laconic necklaces in the color of the image or small brooches.
Catwalk:
https://disk.yandex.ru/d/cSL5vZ9Gr4wMCg?w=1 Video:
https://youtu.be/6cShm9knOmQ
Camille Defago (Peru)
Camilla Defago, a young digital artist from Peru, started her career with collages on Instagram. But in 2018, she decided to become a fashion designer. Each collection is different from the previous one: the designer collects photos from travel, and then creates a unique print from them that conveys a certain mood. In her work, Camilla pays great attention to Peru, drawing inspiration from the flora and fauna of her country, as well as folklore. She puts her prints on satin, silk and chiffon, making it a real ode to color, individuality and freedom. All images were presented on virtual models.
Lookbook:
https://tinyurl.com/2errj3kp Video:
https://youtu.be/uDzOt1ee2IA
FEMME DE MARS (Belgium)
In the video presentation of the Belgian brand FEMME DE MARS, there were many feminine images. Elongated, fitted dresses alternated with fully-fitted jumpsuits. Flowing multi-colored skirts were paired with latex turtlenecks, which had sleeves that turned into gloves, while the back remained open. The incredible mix of prints and textures gave a new sound and supported the main concept of the brand: a woman is not necessarily from Venus, she can also be from Mars.
Lookbook:
https://tinyurl.com/93uehb26 Video:
https://youtu.be/cvuAtxuK4Wc ROGOV
In the new season, Alexander Rogov, a renowned stylist and presenter, remained true to himself and demonstrated a feminine and very practical collection that is easy to fit into your everyday wardrobe. Bright colors alternated with pastel colors. Variety was also present in the prints: stripes, checks and polka dots. Not without ultra-fashionable things: an orange jacket, tie-down collars, flared trousers, asymmetric raincoats. Over the delicate dresses with floral prints, men's oversized jackets were worn. In the hands of the models were shopping bags and clutches resembling craft bags.
Catwalk:
https://disk.yandex.ru/d/7xWIGp4JwFjGhQ?w=1 Video:
https://youtu.be/8wZjbn--z-I VOLEGOV (Russia)
The new collection of the VOLEGOV brand is called "Feelings of sunset". The creator Alexey Volegov was inspired by the southern nature: high mountains, endless sky, lush greenery of coastal cities. At the heart of the concept is an overwhelming and blinding feeling of love. The purity of this emotion is reflected in the light color scheme of the collection — most of the images are made in milk, cream and light gray colors. A pleasant feeling of excitement and tension turns into orange-red accents. The designer relies on the main trends of the upcoming season: elements in the croche technique, puffy sleeves in the spirit of the 80s, clear geometric shapes and monochrome images. It combines relaxed silhouettes with clear graphic lines. So, a silver linen dress complements a white coat with voluminous shoulders, and loose palazzo trousers-a tight-fitting crop top with ties or a cropped jacket. The show was held in the dealership center "ABS-AUTO SOCHI".
Lookbook:
https://tinyurl.com/433awhz5 Video:
https://youtu.be/9QIb8jIrMDg
TOMMAZO (Cyprus)
The Cypriot brand TOMMAZO supports the ideas of sustainable fashion development. He produces only two collections a year, works with local manufacturers and tries to buy just as much fabric as is needed for production. Previously, the fashion house worked mainly with men's clothing, but this season it combines a male and female personality. The autumn-winter collection focuses on the human experience in the post-pandemic world — we are increasingly turning to natural sources and exploring our inner world and striving for comfort. TOMMAZO chooses a warm autumn color palette: ochre, dusty pink, dark brown. Organic cotton, soft felt and artificial leather dominate the collection and create a sense of comfort. During the online presentation, the images from the new collection echoed the natural landscapes, emphasizing the union of man and nature. A steel pantsuit of a loose silhouette is combined with a bright green silk shirt and repeats the river landscape. A white straight coat with a voluminous collar and floral applique becomes a continuation of the cloudy autumn sky. A loose jumpsuit, a black coat and a dark blue suit with white contrasting stitching in the style of work clothes reflect the motifs of unity with the earth.
Lookbook:
https://tinyurl.com/ba37j2cv Video:
https://youtu.be/NQz_SxgDiZw N.LEGENDA (Russia)
The N. LEGENDA brand, through its collections, always speaks about personality, blurring the boundaries of gender and a clear direction in style. Designer Olga Kapitonova was looking for inspiration for a new men's collection in the mysterious cosmos. On the catwalk, we see a galactic sheen, rich dark tones and a mix of a wide variety of textures. Any classic jacket gets a new bold look thanks to the accent belt at the waist: whether it's shiny satin, soft velvet with gold embroidery or thick suit fabric. The designer reminds us that only we ourselves build gender boundaries, and shows bold unisex models. In the new season, she suggests wearing semi-transparent jackets, trousers with lace elements and a leopard print. Not without shiny textures-sequins adorn the elongated T-shirt with slits and a loose blazer. The show ended with a performance by NKI.
Catwalk:
https://tinyurl.com/27pkzf7v Video:
https://youtu.be/yiHgzH-rgEk The Museum of Moscow was founded in 1896. The museum is located in the Provision Warehouses, an architectural monument of federal significance. There are about 800 thousand items in the museum's collection, including a large collection of archaeological artifacts. The Museum of Moscow also includes several branches: The Museum of Moscow Archeology, The Lefortovo Museum of History and The Gilyarovsky Center.
https://mosmuseum.ru/ Title Partner of the Fashion Week is Mercedes-Benz.
Partners of Mercedes-Benz Fashion Week Russia are Mary Kay (Official make-up artist), MONÉ PROFESSIONAL (Official stylist), Aizel.ru (Official partner), Laska (Official partner), Metropol (Official partner hotel), and Mobel&Zeit (Official supplier)
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http://mercedesbenzfashionweek.ru/en ,
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