MODEST FASHION DAY WILL TAKE PLACE AT THE FIRST DAY OF KAZANSUMMIT
JULY 27
July 28, 2021, Kazan – the 12th International Economic Summit "Russia — Islamic world: KazanSummit" will comprise Modest Fashion Day powered by Russian Fashion Council. The event is taking place at Kazan Expo international exhibition center. At 3.30 p.m. (GMT +3), Modest Fashion Day will start: with the business program, whereas 7 through 10 p.m. (GMT +3), designers VALENTIN YUDASHKIN, IGORGULYAEV, Measure, Guzelem, SAHARA, ZUHAT, Su.Su, AlsuGilmi, and EvaGraffova will show their 'modest fashion' collections. Holders of the Exhibition Visitor package can attend free of charge (please check the website https://kazansummit.ru/eng/).



Live stream will be available at https://kazansummit.ru/eng/, and at the official group of Russian Fashion Council in the largest social media in Russia and CIS, VK.



During the business program, Russian and international experts are going to discuss development and prospects of 'modest fashion' as well as support means for gifted designers.



Open Call: developing the modest fashion infrastructure in Russia

At the session, the following issues will be discussed: How can modest fashion designers sell at Russian and global platforms? What do modest fashion designers lack for successful brand growth? Which region of Russia can become the modest fashion capital? What are image-building and economic prospects for modest fashion in regions? The session starts on July 28, 2021, at 3.30 p.m. (GMT +3)

The list of speakers announced comprises:

Dilyara Sadrieva (moderator), Expert and analyst of the Muslim / modest fashion industry in Russia, co-founder of the MODEST RUSSIA platform, regional director of the Council of Modest Fashion, member of the advisory board and official representative of the line of international Modest Fashion Weeks in Russia and the CIS;

Giulio di Sabato, Owner of Sari Spazio Fashion Showroom and President of Best Showroom (Italian Chamber for Fashion Showrooms) (Milano, Italy);

Franka Soeria, Modest Fashion Expert, Global Head - Council of Modest Fashion, Co-founder #Markamarie (Jakarta, Indonesia);

Narmin Ichaeva, PR specialist, strategic brand development consultant in the muslim lifestyle & halal industry, co-founder and managing director of the international communication agency WANDI Group, author and creative director of the WANDI Bazar project, founder of the WANDI Academy (Moscow, Russia);

Zainab Saidulaeva, Founder of Measure brand and owner of Others modest fashion showroom (Russia);

Alia Khalikova, Executive Director of SAHARA (Ufa, Russia);

Rail Gimadeyev, Executive Director of SABR brand (Kazan, Russia);

and others.



Future of modest fashion: who will support young talents?

At the session, the speakers will discuss how a modest fashion brand can get into the spotlight; what promotion mistakes emerging brands do; which promotion tools should be used and which have gone useless; how specifics of target buyers can be defined and how this target audience can be communicated with reliably. The session starts on July 28, 2021, at 5 p.m. (GMT +3)



The list of speakers announced comprises:

Dzhannat Mingazova (moderator), Modest fashion expert, founder of Modest Covered and author of Fashion Iftar (Kazan, Russia);

Olga Mikhailovskaya, Head of Global Talents Program at Russian Fashion Council, Fashion Columnist (Vogue Russia, Kommersant), Co-founder of Front, online platform of Russian brands, founder of Front Fashion Telegram Channel (Moscow, Russia)

Sara Sozzani Maino, Deputy Editor-in-Chief at Vogue Italy, Head of Vogue Talents, International Brand Ambassador at Camera Nazionale della Moda Italiana (Milano, Italy);

Yurate Gurauskaite, Editor-in-Chief of InStyle Russia (Moscow, Russia);

Ali Charisma, National Chairman of Indonesian Fashion Chamber and Director of Muslim Fashion Festival Indonesia (Jakarta, Indonesia);

Svetlana Alexeeva, The owner of the FFLD agency, among the clients: AKHMADULLINA, Akhmadullina Dreams, "Snezhnaya Koroleva", Laroom, etc. (Moscow, Russia);

Madonna Mur, Journalist, author of the MUR, largest fashion Telegram Channel, former Editor-in-Chief of PEOPLETALK (Moscow, Russia);

Salikhat Kasumova, Model, modest fashion blogger (Makhachkala, Russia);

Obeida Danhach, Publisher at Marie Claire Arabia, BURO Middle East, Haya (Dubai, UAE).



Modest Fashion Day will take place at the Kazan Expo International Exhibition Center at: Vistavochnaya Street 1, block 1, Bolshiye Kabany Village, Laishevo Region, Republic of Tatarstan



KazanSummit organizers are taking all the necessary precautions to prevent coronavirus spreading. Rospotrebnadzor's regulations for exhibition events will be followed. The sanitary protocol will comprise temperature measurement at the entrances, mask wearing, sanitizer use, regular disinfection of public spaces, and more.



For reference

KazanSummit (https://kazansummit.ru/eng/) is a global platform to discuss issues of economic and social-cultural collaboration in many spheres. In 2019, the number of visitors at the event was record-breaking, amounting to 5,000+, 3,500 of them being delegates – representatives from 72 countries and 38 regions of Russia. 50+ sessions covered the most up-to-date trends including Islamic finance and partnership banking, the halal industry, export extension, socially focused business, IT business, diplomacy, and bilateral business missions. The event also included the traditional international halal industry exhibition Russia Halal Expo at the site of 5,000 m2, and 42 contracts were signed there.

Russian Fashion Council (https://russianfashioncouncil.ru/en/) is the key structural entity for the Russian fashion industry. It consolidates all Russian designers and promotes their joint interests at the federal and local levels. Russian Fashion Council arranges the projects essential for Russia's fashion industry, including Mercedes-Benz Fashion Week Russia, Global Talents and Global Talents Digital initiatives, Futurum Moscow for emerging designers and artists, as well as Fashion Futurum and Futurum Education training programs, and many more.

Please stay with us and follow the updates at our official web-sites: https://kazansummit.ru/eng/, https://russianfashioncouncil.ru/en/.

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