For the 2nd year in a row, TikTok supports Mercedes-Benz Fashion Week Russia. To inspire its users to new looks and fresh ideas, TikTok and #MBFWRussia are holding Month Fashion 2.0 in April 2021.

TikTok enables the fashion industry to engage its extensive audience creatively, which is quite unique. This year, TikTok once again collaborates with Mercedes-Benz Fashion Week Russia and launches Fashion Month 2.0.

On April 20, TikTok sets the Fashion Week reality show going - for 5 days, shows by the best designers will keep streaming live at the platform. Anyone curious will learn more about designer work and ethical fashion in a Designer's Journey live stream series. Live streams will take place during 5 days, each of them covering a special issue - how a designer starts a journey, how things go on, how a fashion business can be built from scratch, how a fashion show can be arranged, and self-promotion aspects. The core motif of the live streams is sustainability. In just a few days, the audience together with famous designers and experts in sustainability and fashion will participate in the live steams, see how one can become a fashion designer and learn about ethical fashion. The live stream of the MBFW Russian reality show will be directed by Lana Nisnevich (@nisnevich).

The reality show will star Madonna Mur, journalist, author of the greatest Telegram fashion channel MUR; Olga Mikhailovskaya, head of Global Talents initiative at Russian Fashion Council, fashion editor for Vogue Russia and Kommersant, founder of @frontfashion Telegram channel and co-founder of Front online platform for Russian brands; Olga Salenko (@salenkoolya), senior editor at graziamagazine.ru; Anton Gulevskiy, fashion editor for Harper's Bazaar; Anna Baturina, director of the new media at InStyle Russia; Yulia Romanova, fashion editor at Cosmopolitan website; Pavel Osovtsov (@osovtsov), TV presenter at Moskva 24, The City. Govorim; Anna Makhorina, editor for Afisha Daily, author of Post Wintour blog; Yulia Zavyalova, TV presenter at RU.TV; Sasha Amato, editor, journalist, and admin of @goldchihuahua Telegram channel; Daria Alexeeva, founder of Vtoroe Dykhanie Fund; Tatiana Nudelman, founder of Nothing New neo consumption culture initiative; Elena Grin, lawyer, Ph. D. in law, assistant prof., deputy chair of intellectual property rights department at Kutafin Moscow State Academy of Law, member of Academic and Consulting Board of Intellectual Property Rights Court, expert on right defense in fashion and design; Ekaterina Pavelko, Academic Supervisor of the Bachelor's Program "Fashion" at the School of Design, National Research University Higher School of Economics, Ksenia Vasilieva, stylist; Vasilisa Gamaleya-Gusarova, stylist, creative director, founder of Sputnik Supervision and Visible; TikTok creators Elsa (@elsarca), Isa Shengelia (@flaffyx), Max Sluckys (@sluckysss), Renata Ri (@riwww), Vlad Hoshin (@vlad.hoshin) from XO Agency; Rina Nicole (@rina.reina); Olseya Potipako (@potipako); Astemir (@astemir.me); Olga Kedik (@oliamoda), digital content creator; Lesya Volchok-Rusakovich, designer for Otocyon; designers from Hard by HSE Art and Design School; Anna Lekontseva, designer and founder of RigRaiser; Daria Isayeva, Kristina Mikhailova, Lisa Margushina, designer students from Institute of Business and Design (B&D); Olga Boyarinova, fashion artist and designer, founder and director of BOYARI and Olga Boyarinova couture; Vadim Merlis, designer, founder of LEADER by VADIM MERLIS, teacher; Alexandra Gapanovich, designer and founder of Sasha Gapanovich; Lubov Babitskaya, designer of Lubov Babitskaya; Maria Savvina, designer of o5o; Vlad Ivanov, cofounder of SL1P; Gulnara Bildanova, founder of ChobiLab jersey laboratory; Ilyas Darakchiev, designer of ISDKVl virtual shoes; Eva Sviridova, founder of sxema; Nikolay Zatylkin, producer of Mercedes-Benz Fashion Week Russia shows.



If you are curious about the latest fashion trends and need inspiration for new trendy looks, check TikTok Musical Styleguide. The platform is issuing a special music playlist tracks that inspire trendy improvisation, while famous fashion influencers @sadafvolodko, @alexinstyle, @astemir.me, @mr.andlee, @angelinapsh, @potipako, @nikita.zakh and others will present a selection for the most diverse events like a party, a date or a day in the office with their ideas of fashion looks and the newest trends. All fashion lovers can join the influencers and share their outlooks in videos hashtagged #гидпостилю (in Eng. #styleguide).

TikTok supports MBFW Russia for the 2nd year in a row. Last time, the platform presented nonstop streams of designer shows and interviews with them held by TikTokers.

About TikTok

TikTok is the top app for creating short videos. Our mission is to inspire creativity in people and make them happy. TikTok has offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Jakarta, Seoul, and Tokyo. www.tiktok.com


Make sure to stay with us and follow the news updates at our official websites http://mercedesbenzfashionweek.ru/en, https://mbfwrussia.ru/en, https://russianfashioncouncil.ru/en, https://fashionfund.ru/, and in TikTok: https://www.tiktok.com/@mbfwrussia